Education technology media channel launched

Bucking the recent trend of media bad news stories, WF Media has this week launched a new education technology media channel. futureED is a digital and print channel that will complement the business’s established media brands GovTech Review, Technology Decisions and Hospital + Healthcare.

“Even before the challenges that COVID-19 has presented to the sector, we were looking at how technology was transforming the education sector in Australia, with a view to adding to our tech portfolio,” said Managing Director and Publisher Geoff Hird.

“The current situation we find ourselves in will change many industry sectors forever, and with education leading the way, this is an exciting time for us to launch a new media platform in this space.”

futureED will initially launch as a digital brand, with a weekly eNewsletter and a microsite running within the Technology Decisions website.

Two annual print magazines will be published to coincide with major industry events in the sector, kicking off with an October edition to be published prior to EduTECH 2020.

futureED’s audience will initially comprise more than 8,300 professionals working in education technology or management across Australia, including IT and ICT managers, principals, directors and heads of departments.

Primarily focused on the K–12 arena, the initial reach will include TAFE and further education, with plans to develop further into that space.

Content will focus on topics such as artificial intelligence, gamification, online learning, cybersecurity, connectivity, apps and hardware.

“The current business environment is a challenge for all, but it also presents opportunities for those willing to invest in new ventures,” said Hird.

“We look forward to working with like-minded companies in the education tech sector to connect with innovative educators and develop new partnerships.”

Established in 1990, WF Media publishes 12 media brands across a range of engineering and technology related fields. A long history of supporting and working with industry bodies, leading companies and associations has, and continues to be, the backbone for the company’s success.

Image credit: ©stock.adobe.com/au/WavebreakMediaMicro