Qualtrics establishes public sector BU

Qualtrics has announced an expansion of its public sector operations in Australia and New Zealand to help all levels of government manage and improve experience delivery.

The company’s platform has been independently assessed through the Information Security Registered Assessors Program (IRAP) up to and including the PROTECTED level. This assessment includes Qualtrics’ entire selection of experience management and research technologies, which enable customers to deliver better experiences for citizens and employees across multiple engagement channels.

Building on plans to significantly grow local operations, Qualtrics has established a dedicated public sector business unit in ANZ. The Public Sector business unit — led by John Preller, Head of ANZ Public Sector — consists of a country-wide team responsible for providing all levels of government with industry-specific capabilities, expertise and ongoing support.

The combination of the Qualtrics Public Sector team — supported by a global team of industry experts — and completion of an independent IRAP assessment provides every government department and agency with the ability to quickly, confidently and securely deliver world-class experiences for their residents and employees at scale.

“Adopting a resident-centric approach that puts people first and continually designs experiences and initiatives around individual needs must be a priority for every government department and agency in Australia and New Zealand,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan.

“Not only do residents and employees have higher expectations than ever before, the types of services and support being delivered by governments are critical as we adapt for our post-pandemic future. By ensuring the experience is positive in each individual engagement — whether it’s getting access to someone’s COVID vaccination status or accessing council information — governments will encourage adoption, lasting usage and ultimately trust among residents, as well as improve wellbeing, productivity and engagement among their teams,” Archibald said.

Image credit: ©stock.adobe.com/au/Inna